MG Digital. Apply for a Call
Built for Single-Location Med Spas Doing $500K–$2M

Get fully booked with Facebook + Instagram ads.

More booked consults from your med spa's ad spend. Measured in names on your calendar, not impressions.

Apply for a Strategy Call → 30 minutes on your calendar. Bonus 90-day roadmap.

You're good at what you do. Your patients love you. Your results speak for themselves.

So why isn't your schedule full?

What We Hear

Here's what we hear from med spa owners every week.

"I'm spending money on marketing and I have no idea what's working."

Month closes. You can name the new patients. You can name the marketing that ran. You can't draw the line between them. That blank is the whole problem.

"We get leads. They don't book. Or they book and don't show up."

Your front desk is calling numbers from a form filled out three days ago. Half don't pick up. The other half open with "how much is Botox?" and never call back.

"The reports were full of metrics that didn't matter."

Impressions up. CTR in the green. Engagement trending. Ask which campaign produced the three patients on Tuesday's schedule and the room goes quiet.

"I didn't go to school for marketing."

Nursing school. Residency. Advanced injector training. None of it covered Meta Ads Manager. The eight Chrome tabs open right now are why last patient's chart note is still sitting in your drafts.

Sound familiar?

You've started believing two things. That filling your calendar requires running discounts. That marketing just doesn't work for med spas like yours.

Neither is true. But they both come from the same root: marketing built piece by piece, by different hands, with no single system underneath. Good ads on a broken funnel still don't book consults. Bad ads on a good funnel don't either.

The med spas booked solid without specials share one thing. It's the system the ads were running on.

Here's what's actually different

The med spa owners who are quietly booked solid, every week, every Thursday, every Friday, share one thing in common.

Their ads, landing pages, booking funnels, and reporting were built and refined together, on a 90-day rhythm, around a specific kind of buyer their practice actually wanted more of.

Here's what changes when marketing is built that way:

Apply for a Strategy Call → 30 minutes on your calendar. Bonus 90-day roadmap.

Mariana Garcia, founder of MG Digital Studio
About the Founder

Hi, I'm Mariana.

Founder of MG Digital Studio. Built for single-location med spas doing $500K–$2M in revenue.

7+ yrs Meta Ads
10+ yrs AI Architecture
Fortune 500 Client Roster
"I know which numbers move revenue, and which ones are decoration."

Med spas ready to work with someone who reports in booked consults, not impressions — this is the call.

The system has a name: The Med Spa Growth System.

Strong strategy built around your highest-value treatments. A strong, specific offer that pulls qualified consults instead of bargain hunters. Creative engineered for premium aesthetic buyers. Funnels and landing pages built for the booked appointment, not the click. And reporting that measures one thing: names on your calendar. Not impressions. Not reach. Not "engagement."

The strategy call walks you through how the system would apply to your specific practice. The 90-day roadmap gets built live on the call.

This is built for established practices, not brand-new ones. If you're at $500K+, running anything on Meta (or paying someone to), and you want to know exactly why your ad spend hasn't been producing consultations, the strategy call is the fastest way to find out.

Apply for a Strategy Call → 30 minutes on your calendar. Bonus 90-day roadmap.

Case Study

From $6,000 spent and zero booked consults, to her first booked consult in less than seven days.

Before working together, Luz had spent $6,000 on Meta ad campaigns with zero booked consultations.

Three weeks after launching the Med Spa Growth System on her account, cost per lead had dropped from $30 to under $6.

The first booked consult landed within one week of launch.

Before After
Spent $6,000 on previous ad campaigns with zero results First booked consult within one week of launch
Cost per lead averaging $30 across multiple platforms Cost per lead under $6 in under a week. 5x reduction.
Leads were unqualified. No fit, no follow-through. Every lead now qualified. She knows exactly who's a fit.
Marketing scattered across ads, Instagram, website, DIY advice. None of it working together. One persona, one system, working as a single funnel.

"I was absolutely impressed with how much you could get done in such a short period of time that aligned so well with my ideal client. In the past, I felt like people didn't really get who my ideal client was and weren't messaging to them. The deep dive into my ideal customer was what made the difference most. Everything else — the setup, the execution — you took care of it. I only had to fill out the onboarding questionnaire. I wish I'd done this sooner because I know the results are basically just compounding at this point."

Luz, MG Digital Studio client

The system works because the ads, the landing pages, the booking funnel, and the reporting all get built together, around a specific buyer the practice actually wants more of.

Luz's case shows what the first month produces. The second and third months are where the system compounds: winning creative gets scaled, audiences get refined, cost per booked appointment stabilizes.

The strategy call is where we map this system to your specific practice and build the 90-day roadmap from there.

Get My 90-Day Roadmap →

Inside the System

The Med Spa Growth System: five components that turn Meta ad spend into booked consultations.

Five components, built together as a single connected system, measured by one number: the names on your calendar.

01

Meta Ads Management

Full campaign strategy, creative direction, ad copy, audience targeting, weekly optimization. Built around one metric: cost per booked appointment. Not clicks. Not impressions. Booked consults.

02

Automated Lead Nurture

The moment a prospect fills out your form, an instant email + SMS goes out, faster than any front desk can. Then a multi-touch nurture sequence that warms them up, answers their questions, and moves them toward booking. Leads stop slipping through the cracks because your front desk was busy.

03

No-Show Prevention

Automated confirmation and reminder sequences engineered to keep show rates high. The patients who book are the patients who show.

04

Booking Flow Optimization

The treatment-specific landing page built around your highest-revenue services. Mobile-first because 80%+ of your patients browse on their phones. Tested and refined to turn clicks into booked appointments. Plus an audit of your current booking process to find where leads drop off, and front desk scripts written specifically for converting ad leads.

05

Full Transparency Reporting

Weekly status reports every Monday. Bi-weekly 30-minute strategy calls. A shared Slack channel for quick questions in between. The number you see every month is the number that pays your bills.

The Math Most Med Spas Aren't Doing

A lead is a fraction of what a patient is worth to you.

If the funnel keeps them coming back.

Most owners measure marketing by cost per lead. They never measure what the lead is worth back.

$25–$150 Cost per Booked Consult Where you should sit when the funnel converts
$300–$600 First-Visit Value What one chair pays on day one
$1,500–$3,000+ 12-Month Patient Revenue When the funnel catches the next eleven visits

The first visit pays for the ad. The next eleven build the business.

Show Me How This Applies to My Practice →

Inside the 90-Day Engagement

What 90 days inside the Med Spa Growth System looks like.

The roadmap built on the strategy call runs on this rhythm: three months, three phases, with the same strategist start to finish.

Apply for a Strategy Call →

The Call

What 30 minutes on your calendar gets you.

Two simple steps. Then the roadmap.

Step 01

Apply for the call and complete the intake

You pick a 30-minute slot on the calendar and answer a short set of questions about your practice: your booking software, monthly ad spend, what you've tried so far on Meta, top-revenue treatments, what your slow weeks look like, and where you want your calendar to be in 90 days.

That intake is also the prep work we use to come into the call ready. By the time we're on Zoom, we've already reviewed your current Meta ads (via the Meta Ad Library), your booking funnel, and anything you've shared. The 30 minutes go entirely to the audit, the strategy, and the roadmap.

About 5 min from you
Step 02

Take the 30-minute strategy call

The call is structured around four questions:

  1. Where your ads and booking funnel are today
  2. Where you want your calendar to be in 90 days
  3. What's specifically blocking that right now
  4. The week-by-week 90-day roadmap to close the gap

On the call, we walk you through the live audit of your current Meta ads and booking flow, then the 90-day roadmap built from it. We answer your questions. If it's a fit, we discuss terms for the Med Spa Growth System engagement on the call.

30 min from you
Step 03

Receive your written 90-day roadmap within 24 hours

The PDF is the deliverable from the call. Week by week, what to change in your ads, your booking funnel, your tracking, and what to project for booked consults over the 90 days. It lands in your inbox within 24 hours so you can review it on your own time.

5 min to read it
Total time on your calendar: about 40 minutes, start to finish.
What you walk away with: a 90-day plan, in writing, built for your specific practice, and a clear read on whether the Med Spa Growth System is the right next move.

Apply for a Strategy Call →

Why Us

8 reasons med spa owners choose MG Digital Studio.

Reason 01

Decisions in days, not weeks.

The Med Spa Growth System moves at the speed of data. Weekly reconciliation against your booking calendar means winning campaigns get scaled fast and losing ones get cut fast. No "let me check with the team" delays.

Reason 02

7+ years running Meta ads. 10+ years architecting AI systems for Fortune 500 brands.

The discipline that ships enterprise AI implementations is the same discipline that runs the Med Spa Growth System. Systems thinking at scale, applied to your med spa's calendar.

Reason 03

Med spas are the only vertical we work in.

Not "med spas and a few other practices." Not "aesthetics and adjacent wellness." Med spas. You don't have to explain the Health & Wellness ad restriction or why before-and-afters get flagged. We already know.

Reason 04

Reporting is in booked consults, not impressions.

Every lead gets tagged with the ad that produced it, passed into your booking software, and reconciled weekly. The number we report on is the number you actually care about: names showing up for consultations.

Reason 05

One connected system, not five separate vendors.

Most paid Meta ads setups treat creative, landing pages, follow-up, and tracking as separate problems handled by separate hands. The Med Spa Growth System builds all of them together. Cost per booked appointment becomes something we can actually optimize, not something we report on after the fact.

Reason 06

You don't write copy, record Reels, or send photos.

After the onboarding questionnaire, you're out of the production loop. Creative, funnel, tracking, reporting. We handle all of it.

Reason 07

Month-to-month after a 90-day initial period. Ad spend never marked up.

The 90 days exist because that's how long it takes to test creative, stabilize cost per booked consult, and report a fair number. After that, cancel with 30 days' notice. No annual lock-in. And we never touch your ad spend. It bills directly to your card.

Reason 08

From inconsistent booking weeks to a calendar that fills itself.

That's the transformation the Med Spa Growth System runs toward. Slow Thursdays stop. Discount-cycle scrambles stop. Next month becomes predictable instead of crossed fingers.

Apply for a Strategy Call →

After 90 Days

Here's what's different.

Your schedule fills itself.

Word of mouth stops being the only growth lever. New patients are booking consistently every week from a system that runs whether you're thinking about it or not.

You know exactly where every patient came from.

No more guessing. No more "I think she came from Facebook… maybe?" The numbers are visible: this many dollars in, this many appointments out, this much revenue generated.

Your leads actually show up.

They've been nurtured before they book. They know who you are, what to expect, and why your practice is the right fit. The lead arrives warm and confirmed.

Your ad spend gets proven.

Every dollar tracks to a booked consult on your calendar. If something stops working, we see it that week and fix it. The three-months-too-late discovery doesn't happen.

You get your job back.

Treating patients. Leading your team. Growing your practice. The Facebook Ads Manager tab stays closed at 10pm.

Apply for a Strategy Call →
Side by Side

Why work with us: 7 differences that decide it.

The way the Med Spa Growth System runs vs. the two ways it usually gets done.

MG Digital Studio Vs. Other Agencies Vs. DIY
What gets measured ✓ Booked consults per campaign ✗ Impressions, reach, engagement ✗ Whatever Meta's dashboard shows you
What's built for you ✓ Ads, landing pages, nurture, no-show prevention, reporting ✗ Usually just the ad management ✗ Whatever you've had time to build
Who builds it ✓ One strategist, end to end ✗ Multiple vendors, handed off ✗ You, at 9pm
Your time required ✓ One onboarding questionnaire ✗ Weekly content asks, photo requests, "we need a Reel" ✗ Every night, after the kids are asleep
What you're locked into ✓ Month-to-month after a 90-day initial ✗ 6- or 12-month retainers ✗ Nothing (which is why you'll quit)
Pace of decisions ✓ Days ✗ Weeks of "let me check with the team" ✗ Whenever you find time
Who you actually talk to ✓ The strategist who built your campaigns ✗ An account manager ✗ Internet strangers

The strategy call is where you find out which row makes the biggest difference for your specific practice.

Apply for a Strategy Call →

Who This Is For

This is for you if…

You've tried Meta ads before. The booked consults never followed.

You've spent the money. You've watched the reports. Traffic graphs up. Click-through-rate up. But the booked consults didn't follow.

You've tried again. Different creative. Different angle. Maybe better-looking ads. The number on the calendar still didn't change.

You're at the point where you assume Meta ads just don't work for your practice. The truth is closer to this: the way Meta ads are usually built doesn't work for med spas. And the way they're usually built is the only way you've seen them built.

The Med Spa Growth System exists because the pattern is structural, not random. And the structure can be fixed.

You're profitable, but you're not booked solid.

Year five should feel like coasting. Instead, every Monday you open your booking software and the second wave of stress hits when Thursday afternoon has three open slots.

You've done the discount cycle. You've trained your best clients to wait for deals. You know it's bad, and you do it anyway when you're panicking.

You're not looking for another flash promo. You're looking for a system that fills the calendar without you running a sale every six weeks.

You're spending $2K–$5K a month on ads (or paying someone else to) and can't tell what's working.

The money is going out. The reports look fine. The booked consults don't trace back to specific ads, audiences, or creatives, so you can't tell which dollars to double down on and which to cut.

The Med Spa Growth System ties every dollar back to a booked appointment on your calendar.

You're a clinician, not a marketer. And you'd like to stay that way.

You didn't open a med spa to become the marketing department.

You'd rather be injecting, training your team, perfecting your technique. After the onboarding questionnaire, you're out of the production loop on creative, copy, tracking, and reporting.

Your evenings come back.

You're the expert on treatments. You want someone who's the expert on the funnel.

The Meta ad is just the first 5% of the journey. The landing page, the booking flow, the form qualifying questions, the attribution from form-fill to consult-booked to show-up. That's the other 95%, and it's where most med spa ad spend gets wasted.

You want a specialist who's spent 7+ years building exactly that. Who reads the analytics every week, knows what to test, knows what to cut, and knows how every piece of the system connects to the next.

You bring the clinical expertise. The funnel is on us.

This is not for you if:

  • You're brand new. No existing client base, no recurring revenue yet, nothing live on Meta. The Med Spa Growth System optimizes against existing signal. You'd be better served by a launch consultant first.
  • You want to learn Meta ads yourself and run them in-house. The whole offer is built around removing you from the production loop.
  • Your practice is outside aesthetics: dental, chiropractic, general wellness, medspa-adjacent. We work with med spas only and aren't the right specialist for any other vertical.
  • You're looking for a "personal brand" or influencer build on TikTok. That's a different strategist for a different goal.

Apply for a Strategy Call →

Calendar Cap

We only take 2 new med spa clients each month.

That's not a marketing tactic. It's a delivery math constraint.

Each Med Spa Growth System engagement gets weekly creative production, weekly campaign optimization, weekly calendar reconciliation, and a monthly strategy review. All done by the same strategist who built the campaigns from day one. Done at that depth, it doesn't scale to 10 simultaneous clients per cohort without someone losing.

That's why most paid Meta ads setups feel templated. The strategist running your campaigns is also running 30 other practices' campaigns. The Med Spa Growth System can only take 2 new clients each month because the work each client gets is the work each client needs.

So the math is simple. Each month, 2 strategy calls turn into Med Spa Growth System engagements. When those 2 sign, the application window closes until the next month opens.

If your med spa is at $1M+ in revenue and you want to know whether Meta ads can actually produce booked consults for your specific practice, the strategy call is the fastest way to find out.

Apply for a Strategy Call →

FAQ

9 questions every med spa owner asks before applying.

Before You Decide
Do you actually work with med spas only, or is aesthetics one of several verticals?

Med spas only. Every campaign, every dashboard, every reporting layer is built around the premium aesthetic patient. We've turned down dentists, chiropractors, and general wellness clinics to stay focused. The discipline shows up everywhere from how creative gets angled to how cost per booked consult gets modeled against your specific account.

How do you handle Meta's restrictions on before-and-after photos and the Health & Wellness category?

We know how to showcase before-and-afters within Meta's Health & Wellness compliance rules, so they actually run instead of getting flagged. Creative also pulls in treatment-room footage, provider voice, testimonial text, and educational hooks. Special Ad Category gets applied where required, and everything goes through a compliance review before launch. Nothing gets surprise-rejected.

I've spent money on Meta ads before and the booked consults never came. Why will this be different?

The system is built differently. Most med spa Meta accounts run on the same template every vertical uses, with no funnel underneath, no nurture wired in, and no reporting that ties spend to booked consults. The Med Spa Growth System builds the ads, the landing pages, the nurture, and the reporting together, around one specific buyer your practice actually wants more of. The fix is structural, and the structure is what most med spa accounts have never had.

How long before I see results?

First 30 days are about getting the system live and reading the early data. Weeks 4 to 8 are where the winning creative and audiences start surfacing. By day 90 the account is tuned, cost per booked consult is stabilizing, and you have a 90-day case study in your own dashboard. If signals are off at day 60, we tell you and we fix it. You don't discover problems in month four.

How do you keep the calendar from filling with $99 Botox hunters and tire-kickers?

Offer construction. We lead with consultation value, treatment plans, or package credit instead of dollar-off promos, and we gate the form with two or three qualifying questions on budget and goals. Fewer leads come through, but a much higher percentage of the ones who do book actually show up and pay full price.

How the Engagement Actually Runs
How do you track whether a lead actually books and shows up, instead of just filling out a form?

Every lead gets tagged at intake, passed into your booking software through UTMs, and reconciled weekly against your actual calendar. The number you see in the weekly report is booked consults per campaign, full stop. Impressions, form fills, and Meta's engagement metrics don't enter the conversation.

I'm a clinician, not a marketer. How much Meta ads knowledge do I need to bring to this?

None. After the onboarding questionnaire, you're out of the production loop. Creative, copy, landing pages, attribution, reporting, lead nurture, and no-show prevention are all handled. You review the campaigns before they go live and you read the weekly report. That's the scope of your time in this.

Who owns my ad account, my pixel, and my lead data if we stop working together?

You do. Always. Meta Business Manager, ad account, pixel, lead data, and creative library are all under your business, on your card, in your name. We're added as admin and removable in one click. Nothing gets locked up if we part ways.

What's the contract and how do I exit if it isn't working?

90-day initial period, then month-to-month with 30 days' notice. The 90 days exist because that's how long it takes to test creative, stabilize cost per booked consult, and produce a fair number. After that there's no annual lock-in, ever. The engagement fee gets walked through on the strategy call against your specific account.

Apply for a Strategy Call →

Picture This

Monday morning, three months from now.

You open your booking software.

Next week is filling itself. Tuesday is full. Wednesday is full. Thursday afternoon, the slot that used to make your stomach drop at 1pm, has a waitlist.

You haven't run a discount in eight weeks. The last marketing decision you made took fifteen minutes on a Friday afternoon. You spent your evening with your kids.

You're booked solid every week. The calendar runs itself, and you haven't opened Ads Manager in two months.

That's what the Med Spa Growth System produces when it runs from the strategy call → 90-day roadmap → execution. The first 40 minutes of that path is the call you're about to apply for.

Skepticism is fair. You've earned it.

You've probably been here before. Read a marketing page. Thought "this sounds good but so did the last one."

The strategy call is 30 minutes. Free. We show you exactly what we'd do for your practice, how we'd track everything, and how the math works against your specific account.

If it makes sense, we talk next steps on the call. If it doesn't, you've spent 30 minutes and know exactly what your funnel needs.

Keep doing what you've been doing and you already know what happens. Same gaps in the schedule. Same leads that don't convert. Same guessing about what's working. Another quarter passes and nothing moves.

You built your practice to grow. Let's make it happen.

Apply for a Strategy Call →

Built for single-location med spas doing $500K–$2M. Med spas only.

P.S. Worst case, you walk away from the call with a clear answer to the question you've been sitting with for months: is my ad spend actually producing booked consults, and if not, what's the structural fix? Best case, you have a strategist ready to build the Med Spa Growth System with you.

Mariana