/* main.css — base styles + reusable component classes.
 * All values come from tokens.css via var(--token). No raw hex/fonts here. */

/* ---------- Reset ---------- */
*,
*::before,
*::after { box-sizing: border-box; }

html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }

body {
  margin: 0;
  font-family: var(--font-body);
  font-size: var(--fs-body);
  font-weight: var(--fw-light);
  line-height: var(--lh-body);
  color: var(--text-primary);
  background: var(--bg-base);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

img, svg, video { display: block; max-width: 100%; height: auto; }

a {
  color: inherit;
  text-decoration-thickness: 1px;
  text-underline-offset: 3px;
  transition: color var(--dur-base) var(--ease-out);
}

a:hover { color: var(--brand-primary); }

button { font: inherit; cursor: pointer; }

hr {
  border: 0;
  border-top: 1px solid var(--border-subtle);
  margin: var(--space-7) 0;
}

/* ---------- Typography ---------- */
h1, h2, h3, h4 {
  font-family: var(--font-heading);
  font-weight: var(--fw-light);
  letter-spacing: var(--tracking-tight);
  line-height: var(--lh-tight);
  color: var(--text-primary);
  margin: 0 0 var(--space-4);
}

h1 { font-size: var(--fs-h1); letter-spacing: var(--tracking-tightest); }
h2 { font-size: var(--fs-h2); }
h3 { font-size: var(--fs-h3); line-height: var(--lh-snug); }

p { margin: 0 0 var(--space-4); }

.eyebrow {
  display: inline-block;
  font-family: var(--font-mono);
  font-size: var(--fs-eyebrow);
  font-weight: var(--fw-medium);
  letter-spacing: var(--tracking-widest);
  text-transform: uppercase;
  color: var(--brand-primary);
  margin-bottom: var(--space-4);
}

.muted { color: var(--text-muted); }
.lead { font-size: 1.25rem; line-height: 1.55; color: var(--text-muted); }

.serif-italic { font-family: var(--font-heading); font-style: italic; }

/* ---------- Layout ---------- */
.container {
  width: 100%;
  max-width: var(--container-max);
  margin-inline: auto;
  padding-inline: var(--space-5);
}

.container--narrow { max-width: var(--container-narrow); }
.container--wide   { max-width: var(--container-wide); }

.section { padding-block: var(--space-9); }
.section--lg { padding-block: var(--space-10); }
.section--sm { padding-block: var(--space-7); }
.section--surface { background: var(--bg-surface); }

.stack > * + * { margin-top: var(--space-4); }
.stack-lg > * + * { margin-top: var(--space-6); }
.stack-xl > * + * { margin-top: var(--space-8); }

.center { text-align: center; }
.measure { max-width: 60ch; }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: var(--space-2);
  padding: var(--space-4) var(--space-6);
  border: 1px solid transparent;
  border-radius: var(--radius-full);
  font-family: var(--font-body);
  font-weight: var(--fw-medium);
  font-size: var(--fs-body);
  line-height: 1;
  text-decoration: none;
  letter-spacing: 0.01em;
  transition: background var(--dur-base) var(--ease-out),
              color var(--dur-base) var(--ease-out),
              border-color var(--dur-base) var(--ease-out),
              transform var(--dur-fast) var(--ease-out);
}

.btn:hover { color: inherit; }
.btn:active { transform: translateY(1px); }

.btn-primary {
  background: var(--brand-primary);
  color: var(--text-inverse);
}
.btn-primary:hover { background: var(--brand-primary-hover); color: var(--text-inverse); }

.btn-secondary {
  background: transparent;
  color: var(--text-primary);
  border-color: var(--border-strong);
}
.btn-secondary:hover {
  background: var(--text-primary);
  color: var(--text-inverse);
}

.btn-lg { padding: var(--space-5) var(--space-7); font-size: 1.125rem; }

/* ---------- Surfaces ---------- */
.card {
  background: var(--bg-base);
  border: 1px solid var(--border-subtle);
  border-radius: var(--radius-lg);
  padding: var(--space-7);
  box-shadow: var(--shadow-1);
}

.card--surface {
  background: var(--bg-surface);
  border-color: transparent;
}

.card--accent {
  border-top: 3px solid var(--brand-primary);
}

/* ---------- Forms ---------- */
.form-field {
  display: block;
  width: 100%;
  padding: var(--space-3) var(--space-4);
  font: inherit;
  color: var(--text-primary);
  background: var(--bg-base);
  border: 1px solid var(--border-subtle);
  border-radius: var(--radius-md);
}
.form-field:focus {
  outline: 2px solid var(--brand-primary);
  outline-offset: 2px;
}

.form-label {
  display: block;
  font-size: var(--fs-small);
  font-weight: var(--fw-medium);
  margin-bottom: var(--space-2);
}

/* ---------- Site nav + footer ---------- */
.site-nav {
  padding-block: var(--space-5);
  border-bottom: 1px solid var(--border-subtle);
}

.site-nav__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: var(--space-5);
}

.site-nav__brand {
  font-family: var(--font-heading);
  font-size: 1.25rem;
  letter-spacing: var(--tracking-tight);
  text-decoration: none;
}

.site-footer {
  padding-block: var(--space-7);
  border-top: 1px solid var(--border-subtle);
  color: var(--text-muted);
  font-size: var(--fs-small);
  background: var(--bg-base);
}

.site-footer__inner {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: var(--space-4);
}

/* ---------- Hero (offer page) ---------- */
.offer-hero {
  padding-block: var(--space-10) var(--space-9);
  background: var(--bg-base);
}

.offer-hero__inner {
  max-width: 780px;
  margin-inline: auto;
  text-align: center;
}

.offer-hero h1 {
  margin-bottom: var(--space-5);
}

.offer-hero__sub {
  font-size: 1.25rem;
  line-height: 1.55;
  color: var(--text-muted);
  max-width: 600px;
  margin-inline: auto;
  margin-bottom: var(--space-7);
}

.offer-hero__meta {
  display: inline-flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: var(--space-3) var(--space-5);
  font-family: var(--font-mono);
  font-size: var(--fs-eyebrow);
  letter-spacing: var(--tracking-wide);
  text-transform: uppercase;
  color: var(--text-muted);
  margin-top: var(--space-7);
}

.offer-hero__meta span { white-space: nowrap; }

/* ---------- Warm intro block (post-call personalization) ---------- */
.warm-intro {
  background: var(--bg-surface);
  border-bottom: 1px solid var(--border-subtle);
  padding-block: var(--space-6);
  text-align: center;
  font-family: var(--font-heading);
  font-style: italic;
  font-size: 1.125rem;
  color: var(--text-muted);
}

.warm-intro__name {
  color: var(--text-primary);
  font-style: normal;
  font-weight: var(--fw-regular);
}

/* ---------- Section heading ---------- */
.section-head {
  max-width: 720px;
  margin-inline: auto;
  text-align: center;
  margin-bottom: var(--space-8);
}

.section-head p {
  font-size: 1.125rem;
  color: var(--text-muted);
}

/* ---------- 3-column mechanism block ---------- */
.mechanism-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--space-6);
}

@media (max-width: 800px) {
  .mechanism-grid { grid-template-columns: 1fr; }
}

.mechanism-step {
  padding: var(--space-6);
}

.mechanism-step__num {
  font-family: var(--font-mono);
  font-size: var(--fs-small);
  color: var(--brand-primary);
  letter-spacing: var(--tracking-widest);
  text-transform: uppercase;
  margin-bottom: var(--space-3);
}

.mechanism-step h3 {
  margin-bottom: var(--space-3);
  font-size: 1.5rem;
}

.mechanism-step p {
  color: var(--text-muted);
  margin: 0;
}

/* ---------- Included cards ---------- */
.included-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--space-5);
}

@media (max-width: 900px) {
  .included-grid { grid-template-columns: 1fr; }
}

.included-card h3 {
  font-size: 1.375rem;
  margin-bottom: var(--space-4);
}

.included-card ul {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  gap: var(--space-3);
}

.included-card li {
  position: relative;
  padding-left: var(--space-5);
  line-height: 1.55;
}

.included-card li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.55em;
  width: 8px;
  height: 8px;
  border-radius: 999px;
  background: var(--brand-primary);
}

/* ---------- Components list (5 deliverables, deep detail) ---------- */
.components-list {
  display: grid;
  gap: var(--space-7);
  max-width: 920px;
  margin-inline: auto;
}

.component-item {
  display: grid;
  grid-template-columns: 110px 1fr;
  gap: var(--space-6);
  padding-bottom: var(--space-7);
  border-bottom: 1px solid var(--border-subtle);
}

.component-item:last-child {
  border-bottom: 0;
  padding-bottom: 0;
}

.component-item__num {
  font-family: var(--font-heading);
  font-size: clamp(2.75rem, 6vw, 4rem);
  font-weight: var(--fw-light);
  line-height: 0.95;
  color: var(--brand-primary);
  letter-spacing: var(--tracking-tightest);
}

.component-item__body h3 {
  font-size: 1.625rem;
  margin-bottom: var(--space-3);
}

.component-item__body > p {
  color: var(--text-muted);
  margin-bottom: var(--space-5);
  font-size: 1.0625rem;
  line-height: 1.55;
}

.component-item__body ul {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  gap: var(--space-3);
}

.component-item__body li {
  position: relative;
  padding-left: var(--space-5);
  line-height: 1.55;
  color: var(--text-primary);
}

.component-item__body li::before {
  content: "✓";
  position: absolute;
  left: 0;
  top: 0;
  color: var(--brand-accent);
  font-weight: var(--fw-medium);
}

@media (max-width: 700px) {
  .component-item {
    grid-template-columns: 1fr;
    gap: var(--space-2);
  }
  .component-item__num {
    font-size: 2.5rem;
  }
}

/* ---------- Timeline ---------- */
.timeline {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(180px, 1fr));
  gap: var(--space-5);
  margin-top: var(--space-6);
}

.timeline-step {
  position: relative;
  padding: var(--space-5);
  background: var(--bg-base);
  border: 1px solid var(--border-subtle);
  border-radius: var(--radius-md);
}

.timeline-step__day {
  font-family: var(--font-mono);
  font-size: var(--fs-eyebrow);
  letter-spacing: var(--tracking-widest);
  text-transform: uppercase;
  color: var(--brand-primary);
  margin-bottom: var(--space-3);
}

.timeline-step h4 {
  font-family: var(--font-heading);
  font-size: 1.0625rem;
  margin: 0 0 var(--space-2);
  letter-spacing: var(--tracking-tight);
}

.timeline-step p {
  font-size: var(--fs-small);
  color: var(--text-muted);
  margin: 0;
  line-height: 1.5;
}

/* ---------- Scope list (not included / responsibilities) ---------- */
.scope-list {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: var(--space-3) var(--space-6);
}

@media (max-width: 700px) {
  .scope-list { grid-template-columns: 1fr; }
}

.scope-list li {
  position: relative;
  padding-left: var(--space-5);
  color: var(--text-primary);
  line-height: 1.5;
}

.scope-list li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.65em;
  width: 14px;
  height: 1px;
  background: var(--text-muted);
}

/* ---------- Pricing card ---------- */
.pricing-card {
  max-width: 640px;
  margin-inline: auto;
  padding: var(--space-8) var(--space-7);
  background: var(--bg-base);
  border: 1px solid var(--brand-primary);
  border-radius: var(--radius-lg);
  text-align: center;
  box-shadow: var(--shadow-2);
}

.pricing-card__price {
  font-family: var(--font-heading);
  font-size: clamp(3rem, 7vw, 4.5rem);
  font-weight: var(--fw-light);
  letter-spacing: var(--tracking-tightest);
  line-height: 1;
  color: var(--text-primary);
  margin: var(--space-3) 0;
}

.pricing-card__period {
  font-family: var(--font-body);
  font-size: 1.125rem;
  color: var(--text-muted);
  letter-spacing: var(--tracking-normal);
}

.pricing-card__notes {
  display: grid;
  gap: var(--space-2);
  margin-top: var(--space-6);
  padding-top: var(--space-6);
  border-top: 1px solid var(--border-subtle);
  font-size: var(--fs-small);
  color: var(--text-muted);
  text-align: left;
}

.pricing-card__notes strong { color: var(--text-primary); font-weight: var(--fw-medium); }

/* ---------- Guarantee panel ---------- */
.guarantee {
  max-width: 720px;
  margin-inline: auto;
  padding: var(--space-8);
  background: var(--bg-surface);
  border-left: 4px solid var(--brand-accent);
  border-radius: var(--radius-md);
}

.guarantee__big {
  font-family: var(--font-heading);
  font-size: clamp(1.75rem, 3.5vw, 2.25rem);
  line-height: 1.2;
  letter-spacing: var(--tracking-tight);
  margin-bottom: var(--space-4);
  color: var(--text-primary);
}

/* ---------- Comparison table ---------- */
.compare {
  width: 100%;
  border-collapse: collapse;
  font-size: var(--fs-body);
}

.compare th,
.compare td {
  padding: var(--space-4) var(--space-5);
  text-align: left;
  border-bottom: 1px solid var(--border-subtle);
  vertical-align: top;
}

.compare th {
  font-family: var(--font-mono);
  font-size: var(--fs-eyebrow);
  font-weight: var(--fw-medium);
  letter-spacing: var(--tracking-widest);
  text-transform: uppercase;
  color: var(--text-muted);
  padding-bottom: var(--space-3);
}

.compare th.compare__ours,
.compare td.compare__ours {
  background: var(--bg-surface);
  border-left: 3px solid var(--brand-primary);
}

.compare th.compare__ours { color: var(--brand-primary); }

@media (max-width: 700px) {
  .compare, .compare tbody, .compare tr, .compare td, .compare th { display: block; }
  .compare thead { display: none; }
  .compare tr {
    margin-bottom: var(--space-5);
    border-bottom: 1px solid var(--border-subtle);
    padding-bottom: var(--space-4);
  }
  .compare td {
    padding: var(--space-2) 0;
    border: 0;
  }
  .compare td::before {
    content: attr(data-label);
    display: block;
    font-family: var(--font-mono);
    font-size: var(--fs-eyebrow);
    text-transform: uppercase;
    letter-spacing: var(--tracking-widest);
    color: var(--text-muted);
    margin-bottom: var(--space-1);
  }
  .compare td.compare__ours { background: transparent; border-left: 0; }
}

/* ---------- Case study ---------- */
.case-study {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: var(--space-7);
  padding: var(--space-8);
  background: var(--bg-base);
  border: 1px solid var(--border-subtle);
  border-radius: var(--radius-lg);
}

@media (max-width: 800px) {
  .case-study { grid-template-columns: 1fr; }
}

.case-study__numbers {
  display: grid;
  gap: var(--space-5);
}

.case-stat__label {
  font-family: var(--font-mono);
  font-size: var(--fs-eyebrow);
  letter-spacing: var(--tracking-widest);
  text-transform: uppercase;
  color: var(--text-muted);
  margin-bottom: var(--space-2);
}

.case-stat__value {
  font-family: var(--font-heading);
  font-size: 2rem;
  letter-spacing: var(--tracking-tight);
  line-height: 1.1;
  color: var(--text-primary);
}

.case-quote {
  font-family: var(--font-heading);
  font-style: italic;
  font-size: 1.25rem;
  line-height: 1.5;
  color: var(--text-primary);
  margin: 0;
}

.case-quote cite {
  display: block;
  margin-top: var(--space-4);
  font-family: var(--font-body);
  font-style: normal;
  font-size: var(--fs-small);
  letter-spacing: var(--tracking-wide);
  text-transform: uppercase;
  color: var(--text-muted);
}

/* ---------- FAQ (native details) ---------- */
.faq {
  display: grid;
  gap: var(--space-3);
  max-width: 760px;
  margin-inline: auto;
}

.faq details {
  background: var(--bg-base);
  border: 1px solid var(--border-subtle);
  border-radius: var(--radius-md);
  padding: var(--space-5) var(--space-6);
  transition: border-color var(--dur-base) var(--ease-out);
}

.faq details[open] { border-color: var(--brand-primary); }

.faq summary {
  list-style: none;
  cursor: pointer;
  font-family: var(--font-heading);
  font-size: 1.125rem;
  letter-spacing: var(--tracking-tight);
  color: var(--text-primary);
  position: relative;
  padding-right: var(--space-7);
}

.faq summary::-webkit-details-marker { display: none; }

.faq summary::after {
  content: "+";
  position: absolute;
  right: 0;
  top: 50%;
  transform: translateY(-50%);
  font-family: var(--font-body);
  font-size: 1.5rem;
  color: var(--brand-primary);
  transition: transform var(--dur-base) var(--ease-out);
}

.faq details[open] summary::after { content: "−"; }

.faq details > div {
  margin-top: var(--space-4);
  color: var(--text-muted);
  line-height: 1.65;
}

/* ---------- Repel filter (for / not-for) ---------- */
.repel {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: var(--space-6);
}

@media (max-width: 800px) {
  .repel { grid-template-columns: 1fr; }
}

.repel__col {
  padding: var(--space-6);
  background: var(--bg-base);
  border: 1px solid var(--border-subtle);
  border-radius: var(--radius-md);
}

.repel__col h3 {
  font-size: 1.25rem;
  margin-bottom: var(--space-4);
}

.repel__col ul {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  gap: var(--space-3);
}

.repel__col li {
  position: relative;
  padding-left: var(--space-5);
  line-height: 1.55;
}

.repel__col--for li::before {
  content: "✓";
  position: absolute;
  left: 0;
  top: 0;
  color: var(--brand-accent);
  font-weight: var(--fw-semibold);
}

.repel__col--not li::before {
  content: "—";
  position: absolute;
  left: 0;
  top: 0;
  color: var(--text-muted);
}

/* ---------- About ---------- */
.about {
  max-width: 680px;
  margin-inline: auto;
  text-align: center;
}

.about p { font-size: 1.125rem; color: var(--text-muted); line-height: 1.65; }

/* ---------- Final CTA ---------- */
.cta-final {
  text-align: center;
  padding-block: var(--space-10);
  background: var(--bg-surface);
}

.cta-final h2 {
  max-width: 640px;
  margin-inline: auto var(--space-5);
}

.cta-final__sub {
  font-size: 1.125rem;
  color: var(--text-muted);
  max-width: 540px;
  margin-inline: auto;
  margin-bottom: var(--space-7);
}

.cta-final__note {
  margin-top: var(--space-5);
  font-size: var(--fs-small);
  color: var(--text-muted);
}

/* ---------- Utilities ---------- */
.visually-hidden {
  position: absolute;
  width: 1px; height: 1px;
  padding: 0; margin: -1px;
  overflow: hidden;
  clip: rect(0,0,0,0);
  white-space: nowrap;
  border: 0;
}

[data-personalize-hide] { display: none; }

/* ---------- Proposal: The Situation ---------- */
.situation-block {
  max-width: 720px;
  margin-inline: auto;
}

.situation-block .lead {
  margin-bottom: var(--space-5);
}

.situation-block strong {
  color: var(--text-primary);
  font-weight: var(--fw-medium);
  border-bottom: 2px solid var(--brand-accent);
  padding-bottom: 1px;
}

/* ---------- Proposal: Audit findings ---------- */
.audit-findings {
  display: grid;
  gap: var(--space-6);
  max-width: 880px;
  margin-inline: auto;
}

.audit-finding {
  display: grid;
  grid-template-columns: 80px 1fr;
  gap: var(--space-5);
  padding: var(--space-6);
  background: var(--bg-base);
  border: 1px solid var(--border-subtle);
  border-left: 4px solid var(--brand-primary);
  border-radius: var(--radius-md);
}

.audit-finding__num {
  font-family: var(--font-mono);
  font-size: var(--fs-eyebrow);
  font-weight: var(--fw-medium);
  letter-spacing: var(--tracking-widest);
  color: var(--brand-primary);
  text-transform: uppercase;
  padding-top: var(--space-2);
}

.audit-finding__body h3 {
  font-size: 1.375rem;
  margin-bottom: var(--space-3);
  line-height: var(--lh-snug);
}

.audit-finding__matters,
.audit-finding__fix {
  margin-bottom: var(--space-2);
  line-height: 1.55;
}

.audit-finding__matters em,
.audit-finding__fix em {
  font-family: var(--font-mono);
  font-style: normal;
  font-size: var(--fs-eyebrow);
  letter-spacing: var(--tracking-widest);
  color: var(--text-muted);
  text-transform: uppercase;
  margin-right: var(--space-2);
}

@media (max-width: 700px) {
  .audit-finding {
    grid-template-columns: 1fr;
    gap: var(--space-2);
  }
}

/* ---------- Proposal: Math / ROI grid ---------- */
.math-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--space-5);
  max-width: 720px;
  margin-inline: auto;
  margin-top: var(--space-7);
}

@media (max-width: 700px) {
  .math-grid { grid-template-columns: 1fr; }
}

.math-item {
  padding: var(--space-5);
  background: var(--bg-base);
  border: 1px solid var(--border-subtle);
  border-radius: var(--radius-md);
  text-align: center;
}

.math-item__label {
  font-family: var(--font-mono);
  font-size: var(--fs-eyebrow);
  font-weight: var(--fw-medium);
  letter-spacing: var(--tracking-widest);
  text-transform: uppercase;
  color: var(--text-muted);
  margin-bottom: var(--space-3);
  line-height: 1.3;
}

.math-item__value {
  font-family: var(--font-heading);
  font-size: clamp(1.875rem, 4vw, 2.5rem);
  font-weight: var(--fw-light);
  letter-spacing: var(--tracking-tight);
  color: var(--text-primary);
  line-height: 1;
}

.math-item__note {
  font-size: var(--fs-small);
  color: var(--text-muted);
  margin-top: var(--space-2);
  font-style: italic;
}

.math-result {
  max-width: 720px;
  margin: var(--space-7) auto 0;
  padding: var(--space-6);
  background: var(--bg-base);
  border-left: 4px solid var(--brand-accent);
  border-radius: var(--radius-md);
  text-align: center;
}

.math-result__big {
  font-family: var(--font-heading);
  font-size: clamp(1.5rem, 3vw, 2rem);
  font-weight: var(--fw-light);
  letter-spacing: var(--tracking-tight);
  line-height: 1.25;
  color: var(--text-primary);
  margin-bottom: var(--space-3);
}

.math-result__big strong {
  color: var(--brand-primary);
  font-weight: var(--fw-regular);
}

/* ---------- Investment table ---------- */
.investment-table {
  width: 100%;
  max-width: 560px;
  margin: var(--space-6) auto 0;
  border-collapse: collapse;
  font-size: var(--fs-body);
}

.investment-table td {
  padding: var(--space-4) var(--space-5);
  border-bottom: 1px solid var(--border-subtle);
  text-align: left;
}

.investment-table td:last-child {
  text-align: right;
  font-variant-numeric: tabular-nums;
  white-space: nowrap;
}

.investment-table tr:last-child td {
  border-bottom: 0;
}

.investment-table__total td {
  background: var(--bg-surface);
  border-top: 2px solid var(--brand-primary);
  padding-block: var(--space-5);
  font-size: 1.125rem;
}

/* ---------- Proposal: Kickoff list (What I need) ---------- */
.kickoff-list {
  list-style: none;
  padding: 0;
  margin: 0;
  counter-reset: kickoff;
  display: grid;
  gap: var(--space-4);
  max-width: 640px;
  margin-inline: auto;
}

.kickoff-list li {
  counter-increment: kickoff;
  position: relative;
  padding: var(--space-5) var(--space-5) var(--space-5) calc(var(--space-7) + var(--space-3));
  background: var(--bg-base);
  border: 1px solid var(--border-subtle);
  border-radius: var(--radius-md);
  line-height: 1.55;
}

.kickoff-list li::before {
  content: counter(kickoff);
  position: absolute;
  left: var(--space-5);
  top: var(--space-5);
  font-family: var(--font-heading);
  font-size: 1.25rem;
  font-weight: var(--fw-light);
  color: var(--brand-primary);
  line-height: 1;
}

/* ---------- Final CTA dual options (warm-mode) ---------- */
.cta-final__options {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: var(--space-4);
  margin-top: var(--space-4);
}

@media (max-width: 600px) {
  .cta-final__options { flex-direction: column; align-items: stretch; }
}

/* ---------- Helper: warm-only fade-in ---------- */
[data-personalize-block][data-personalize-hide] { display: none; }

/* ============================================================
 * Landing page (web/index.html) — diagnostic funnel
 * ============================================================ */

.section--hero {
  padding-block: var(--space-10) var(--space-9);
}

.section--cta {
  padding-block: var(--space-10);
  background: var(--text-primary);
  color: var(--text-inverse);
}

.section--cta h2 { color: var(--text-inverse); }

.display {
  font-family: var(--font-heading);
  font-weight: var(--fw-light);
  line-height: var(--lh-tight);
  letter-spacing: var(--tracking-tight);
  margin: 0 0 var(--space-5);
  color: inherit;
}

.display--xl { font-size: var(--fs-h1); letter-spacing: var(--tracking-tightest); }
.display--l  { font-size: var(--fs-h2); }
.display--m  { font-size: var(--fs-h3); }

.accent-italic {
  font-style: italic;
  color: var(--brand-primary);
  font-weight: var(--fw-light);
}

.subhead {
  font-family: var(--font-heading);
  font-weight: var(--fw-regular);
  color: var(--text-muted);
  margin: 0 0 var(--space-6);
}

.lede {
  font-size: 1.125rem;
  line-height: 1.7;
  color: var(--text-muted);
  max-width: 60ch;
  margin: 0 auto var(--space-6);
}

.lede--muted { color: var(--text-muted); }

.cta-row {
  margin: var(--space-6) 0 var(--space-3);
}

.microcopy {
  font-size: var(--fs-small);
  color: var(--text-muted);
  margin: 0;
}

.microcopy--on-dark { color: rgba(253,252,250,0.6); }

.section-header {
  max-width: 760px;
  margin: 0 auto var(--space-8);
}

.section-header.center { text-align: center; margin-inline: auto; }
.section-header > .lede { margin-top: var(--space-5); }

.prose {
  max-width: 65ch;
}

.prose p {
  font-size: 1.0625rem;
  line-height: 1.8;
  color: var(--text-body, var(--text-muted));
  margin-bottom: var(--space-5);
}

.prose p:last-child { margin-bottom: 0; }

/* ---------- Methodology grid (5 cards) ---------- */
.method-grid {
  list-style: none;
  padding: 0;
  margin: 0;
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: var(--space-5);
}

.method-grid > .method-card {
  flex: 1 1 280px;
  max-width: 340px;
}

.method-card {
  background: var(--bg-base);
  border: 1px solid var(--border-subtle);
  border-radius: var(--radius-lg);
  box-shadow: var(--shadow-1);
  overflow: hidden;
  display: flex;
  flex-direction: column;
}

.method-card__visual {
  height: 96px;
  overflow: hidden;
  background: var(--bg-surface);
  border-bottom: 1px solid var(--border-subtle);
}

.method-card__visual img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}

.method-card > :not(.method-card__visual) {
  padding-inline: var(--space-7);
}

.method-card > .method-card__num { padding-top: var(--space-6); }
.method-card > p:last-child { padding-bottom: var(--space-7); }

.method-card__num {
  display: block;
  font-family: var(--font-mono);
  font-size: var(--fs-eyebrow);
  font-weight: var(--fw-medium);
  letter-spacing: var(--tracking-widest);
  color: var(--brand-primary);
  margin-bottom: var(--space-4);
}

.method-card__title {
  font-family: var(--font-heading);
  font-size: 1.375rem;
  font-weight: var(--fw-regular);
  margin: 0 0 var(--space-3);
  letter-spacing: var(--tracking-tight);
  color: var(--text-primary);
}

.method-card p {
  font-size: 1rem;
  line-height: 1.65;
  color: var(--text-muted);
  margin: 0;
}

/* ---------- Tier cards (4) ---------- */
.tier-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));
  gap: var(--space-5);
}

.tier-card {
  background: var(--bg-base);
  border: 1px solid var(--border-subtle);
  border-radius: var(--radius-lg);
  box-shadow: var(--shadow-1);
  border-top: 3px solid var(--border-subtle);
  overflow: hidden;
  display: flex;
  flex-direction: column;
}

.tier-card__visual {
  height: 88px;
  overflow: hidden;
  background: var(--bg-surface);
  border-bottom: 1px solid var(--border-subtle);
}

.tier-card__visual img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}

.tier-card > :not(.tier-card__visual) {
  padding-inline: var(--space-7);
}

.tier-card > .tier-card__range { padding-top: var(--space-6); }
.tier-card > p:last-child { padding-bottom: var(--space-7); }

.tier-card--critical { border-top-color: var(--color-error, #C45B4A); }
.tier-card--heavy    { border-top-color: var(--brand-primary); }
.tier-card--moderate { border-top-color: var(--forest-sage, var(--brand-accent)); }
.tier-card--sealed   { border-top-color: var(--forest-sage-dark, var(--brand-accent-hover)); }

.tier-card__range {
  font-family: var(--font-mono);
  font-size: var(--fs-eyebrow);
  letter-spacing: var(--tracking-widest);
  text-transform: uppercase;
  color: var(--text-muted);
  margin: 0 0 var(--space-2);
}

.tier-card__title {
  font-family: var(--font-heading);
  font-size: 1.5rem;
  font-weight: var(--fw-regular);
  letter-spacing: var(--tracking-tight);
  color: var(--text-primary);
  margin: 0 0 var(--space-3);
}

.tier-card p {
  font-size: 0.9375rem;
  line-height: 1.65;
  color: var(--text-muted);
  margin: 0;
}

/* ---------- Check list (what you get) ---------- */
.check-list {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  gap: var(--space-5);
}

.check-list li {
  position: relative;
  padding-left: var(--space-7);
  font-size: 1.0625rem;
  line-height: 1.7;
  color: var(--text-body, var(--text-muted));
}

.check-list li::before {
  content: "✓";
  position: absolute;
  left: 0;
  top: 0.15em;
  width: var(--space-6);
  height: var(--space-6);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  border-radius: var(--radius-full);
  background: var(--brand-primary);
  color: var(--text-inverse);
  font-weight: var(--fw-semibold);
  font-size: 0.75rem;
  line-height: 1;
}

/* ---------- Fit grid (for / skip) ---------- */
.fit-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: var(--space-7);
}

@media (max-width: 720px) {
  .fit-grid { grid-template-columns: 1fr; }
}

.fit-col__heading {
  font-family: var(--font-mono);
  font-size: var(--fs-eyebrow);
  letter-spacing: var(--tracking-widest);
  text-transform: uppercase;
  margin: 0 0 var(--space-4);
}

.fit-col--for .fit-col__heading  { color: var(--brand-primary); }
.fit-col--skip .fit-col__heading { color: var(--text-muted); }

.fit-col ul {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  gap: var(--space-3);
}

.fit-col li {
  position: relative;
  padding-left: var(--space-5);
  font-size: 1rem;
  line-height: 1.55;
  color: var(--text-body, var(--text-muted));
}

.fit-col--for li::before {
  content: "+";
  position: absolute;
  left: 0;
  top: 0;
  color: var(--brand-primary);
  font-weight: var(--fw-semibold);
}

.fit-col--skip li::before {
  content: "−";
  position: absolute;
  left: 0;
  top: 0;
  color: var(--text-muted);
}

/* ---------- Footer rows (used on landing + result) ---------- */
.site-footer__row {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: var(--space-4);
}

.site-footer__brand {
  font-family: var(--font-heading);
  font-size: 1.0625rem;
  letter-spacing: var(--tracking-tight);
  color: var(--text-primary);
  margin: 0;
}

.site-footer__meta {
  margin: 0;
  font-size: var(--fs-small);
}

.site-footer__meta a {
  text-decoration: none;
  color: var(--text-muted);
}

.site-footer__meta a:hover { color: var(--brand-primary); }

/* ============================================================
 * Quiz page (web/quiz/index.html)
 * ============================================================ */

.page-quiz {
  min-height: 100vh;
  display: flex;
  flex-direction: column;
  background: var(--bg-base);
}

.quiz-header {
  padding-block: var(--space-5);
  border-bottom: 1px solid var(--border-subtle);
  background: var(--bg-base);
}

.quiz-header__row {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: var(--space-4);
  flex-wrap: wrap;
}

.quiz-header__brand {
  font-family: var(--font-heading);
  font-size: 1.125rem;
  color: var(--text-primary);
  text-decoration: none;
}

.quiz-header__title { margin: 0; }

.quiz-main {
  flex: 1;
  padding-block: var(--space-8) var(--space-10);
}

/* ---------- Overall progress bar (top of quiz) ---------- */
.quiz-meter {
  display: block;
  height: 3px;
  background: var(--warm-gray-200);
  border-radius: var(--radius-full);
  overflow: hidden;
  margin-bottom: var(--space-6);
}

.quiz-meter__fill {
  display: block;
  height: 100%;
  width: 0;
  background: var(--brand-primary);
  border-radius: var(--radius-full);
  transition: width var(--dur-base) var(--ease-out);
}

.quiz-progress {
  margin-bottom: var(--space-7);
}

/* ---------- Section banner (5 category chips) — sleek stepper ---------- */
.quiz-banner {
  list-style: none;
  margin: 0;
  padding: 0 0 var(--space-5);
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: var(--space-2);
  position: relative;
  border-bottom: 1px solid var(--border-subtle);
}

.quiz-chip {
  position: relative;
  padding: var(--space-2) var(--space-1);
  background: transparent;
  border: 0;
  text-align: center;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: flex-start;
  gap: 4px;
  transition: color var(--dur-base) var(--ease-out);
}

.quiz-chip__name {
  font-family: var(--font-body);
  font-size: 0.8125rem;
  font-weight: var(--fw-medium);
  letter-spacing: 0;
  color: var(--warm-gray-400);
  line-height: 1.3;
  transition: color var(--dur-base) var(--ease-out),
              font-weight var(--dur-base) var(--ease-out);
}

.quiz-chip__count {
  display: none;
  font-family: var(--font-mono);
  font-size: 0.625rem;
  font-weight: var(--fw-regular);
  letter-spacing: var(--tracking-widest);
  text-transform: uppercase;
  color: var(--brand-primary);
  line-height: 1;
  white-space: nowrap;
}

/* Completed: muted name, tiny ✓ */
.quiz-chip.is-complete .quiz-chip__name {
  color: var(--warm-gray-500);
}

.quiz-chip.is-complete .quiz-chip__name::after {
  content: " ✓";
  color: var(--forest-sage);
  font-weight: var(--fw-semibold);
}

/* Active: terracotta name + visible count + underline indicator */
.quiz-chip.is-active .quiz-chip__name {
  color: var(--brand-primary);
  font-weight: var(--fw-semibold);
}

.quiz-chip.is-active .quiz-chip__count {
  display: block;
}

.quiz-chip.is-active::after {
  content: "";
  position: absolute;
  left: 20%;
  right: 20%;
  bottom: calc(-1 * var(--space-5) - 1px);
  height: 2px;
  background: var(--brand-primary);
  border-radius: var(--radius-full);
}

@media (max-width: 700px) {
  .quiz-chip__name { font-size: 0.6875rem; line-height: 1.2; }
  .quiz-chip__count { font-size: 0.5625rem; letter-spacing: 0.14em; }
  .quiz-chip.is-complete .quiz-chip__name::after { content: ""; }
}

/* ---------- Stage label (non-scored steps) ---------- */
.quiz-stage-label {
  margin: 0;
  font-family: var(--font-mono);
  font-size: var(--fs-eyebrow);
  letter-spacing: var(--tracking-widest);
  text-transform: uppercase;
  color: var(--brand-primary);
  text-align: center;
  padding: var(--space-4);
  border: 1px solid var(--border-subtle);
  border-radius: var(--radius-md);
  background: var(--warm-gray-100);
}

.quiz-stage-label[hidden] { display: none; }
.quiz-banner[hidden]      { display: none; }

/* ---------- Back button (bottom of quiz) ---------- */
.quiz-controls {
  display: flex;
  justify-content: flex-start;
  margin: var(--space-6) 0 var(--space-4);
  padding-top: var(--space-5);
  border-top: 1px solid var(--border-subtle);
  min-height: 32px;
}

.quiz-back {
  background: transparent;
  border: 0;
  padding: var(--space-2) var(--space-3);
  font-family: var(--font-body);
  font-size: var(--fs-small);
  font-weight: var(--fw-medium);
  color: var(--text-muted);
  cursor: pointer;
  border-radius: var(--radius-sm);
  display: inline-flex;
  align-items: center;
  gap: var(--space-2);
  transition: color var(--dur-base) var(--ease-out),
              background var(--dur-base) var(--ease-out);
}

.quiz-back:hover {
  color: var(--brand-primary);
  background: var(--warm-gray-100);
}

.quiz-back[hidden] { display: none; }

/* Hide per-step eyebrow on scored steps (banner shows section + count) */
.quiz-step[data-step-kind="scored"] .quiz-step__eyebrow {
  display: none;
}

.quiz {
  border: 0;
  padding: 0;
  margin: 0;
}

.quiz-step {
  border: 0;
  padding: 0;
  margin: 0;
  display: none;
  min-height: 60vh;
}

.quiz-step.is-active {
  display: block;
  animation: quiz-step-in var(--dur-base) var(--ease-out);
}

@keyframes quiz-step-in {
  from { opacity: 0; transform: translateY(8px); }
  to   { opacity: 1; transform: translateY(0); }
}

.quiz-step__eyebrow {
  margin-bottom: var(--space-4);
}

.quiz-step__question {
  font-family: var(--font-heading);
  font-weight: var(--fw-light);
  font-size: clamp(1.5rem, 3vw, 2rem);
  letter-spacing: var(--tracking-tight);
  line-height: 1.25;
  color: var(--text-primary);
  margin: 0 0 var(--space-7);
  max-width: 36ch;
}

.quiz-options {
  display: grid;
  gap: var(--space-3);
  margin: 0 0 var(--space-6);
}

.quiz-option {
  position: relative;
  display: block;
  padding: var(--space-5) var(--space-6);
  background: var(--bg-base);
  border: 1px solid var(--border-subtle);
  border-radius: var(--radius-md);
  cursor: pointer;
  transition: border-color var(--dur-base) var(--ease-out),
              background var(--dur-base) var(--ease-out),
              transform var(--dur-fast) var(--ease-out);
  line-height: 1.5;
  color: var(--text-primary);
}

.quiz-option:hover { border-color: var(--brand-primary); background: var(--warm-gray-100, var(--bg-surface)); }
.quiz-option:active { transform: translateY(1px); }

.quiz-option input {
  position: absolute;
  opacity: 0;
  width: 1px;
  height: 1px;
  pointer-events: none;
}

.quiz-option input:focus-visible ~ span {
  outline: 2px solid var(--brand-primary);
  outline-offset: 4px;
  border-radius: var(--radius-sm);
}

.quiz-option input:checked ~ span {
  font-weight: var(--fw-medium);
}

.quiz-option:has(input:checked) {
  border-color: var(--brand-primary);
  background: rgba(224,139,76,0.06);
}

.quiz-option--check:has(input:checked) {
  border-color: var(--brand-primary);
}

.quiz-step__actions {
  margin-top: var(--space-6);
  display: flex;
  justify-content: flex-end;
}

.quiz-email-fields > div + div { margin-top: var(--space-5); }

/* ============================================================
 * Result pages (web/quiz-results/*.html)
 * ============================================================ */

.page-result {
  background: var(--bg-base);
}

.result-hero {
  padding-block: var(--space-10) var(--space-8);
  background: var(--bg-base);
  text-align: center;
}

.score-badge {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  flex-direction: column;
  gap: var(--space-1);
  width: 160px;
  height: 160px;
  border-radius: 50%;
  background: var(--text-primary);
  color: var(--text-inverse);
  margin: 0 auto var(--space-6);
  box-shadow: var(--shadow-2);
}

.score-badge__value {
  font-family: var(--font-heading);
  font-weight: var(--fw-light);
  font-size: 3.5rem;
  line-height: 1;
  color: var(--brand-primary);
  letter-spacing: var(--tracking-tightest);
}

.score-badge__label {
  font-family: var(--font-mono);
  font-size: var(--fs-eyebrow);
  letter-spacing: var(--tracking-widest);
  text-transform: uppercase;
  color: rgba(253,252,250,0.7);
}

.tier-eyebrow {
  display: inline-block;
  font-family: var(--font-mono);
  font-size: var(--fs-eyebrow);
  font-weight: var(--fw-medium);
  letter-spacing: var(--tracking-widest);
  text-transform: uppercase;
  padding: var(--space-2) var(--space-4);
  border-radius: var(--radius-full);
  margin-bottom: var(--space-5);
}

.tier-eyebrow--critical { background: rgba(196,91,74,0.12); color: var(--color-error); }
.tier-eyebrow--heavy    { background: rgba(224,139,76,0.14); color: var(--brand-primary); }
.tier-eyebrow--moderate { background: rgba(107,143,113,0.16); color: var(--forest-sage, var(--brand-accent)); }
.tier-eyebrow--sealed   { background: rgba(79,110,84,0.16); color: var(--forest-sage-dark, var(--brand-accent-hover)); }

.category-breakdown {
  display: grid;
  gap: var(--space-5);
}

.category-breakdown__item {
  padding: var(--space-7);
  background: var(--bg-base);
  border: 1px solid var(--border-subtle);
  border-radius: var(--radius-lg);
}

.category-breakdown__item.is-priority {
  border-color: var(--brand-primary);
  border-left: 4px solid var(--brand-primary);
  box-shadow: var(--shadow-2);
}

.category-breakdown__header {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: var(--space-4);
  flex-wrap: wrap;
  margin-bottom: var(--space-4);
}

.category-breakdown__title {
  font-family: var(--font-heading);
  font-size: 1.375rem;
  font-weight: var(--fw-regular);
  margin: 0;
  letter-spacing: var(--tracking-tight);
  color: var(--text-primary);
}

.category-breakdown__state {
  font-family: var(--font-mono);
  font-size: var(--fs-eyebrow);
  letter-spacing: var(--tracking-widest);
  text-transform: uppercase;
}

.category-breakdown__state--needs-work { color: var(--color-error); }
.category-breakdown__state--developing { color: var(--brand-primary); }
.category-breakdown__state--solid      { color: var(--forest-sage, var(--brand-accent)); }

.cat-variant {
  display: none;
  font-size: 1rem;
  line-height: 1.7;
  color: var(--text-body, var(--text-muted));
}

.cat-variant.is-active { display: block; }
.cat-variant p { margin-bottom: var(--space-4); }
.cat-variant p:last-child { margin-bottom: 0; }

.priority-leak-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: var(--space-5);
  margin-top: var(--space-7);
}

@media (max-width: 760px) {
  .priority-leak-grid { grid-template-columns: 1fr; }
}

.priority-leak {
  padding: var(--space-7);
  background: var(--bg-base);
  border: 1px solid var(--border-subtle);
  border-radius: var(--radius-lg);
}

.priority-leak--primary {
  border-color: var(--brand-primary);
  background: var(--bg-surface);
}

.priority-leak__rank {
  font-family: var(--font-mono);
  font-size: var(--fs-eyebrow);
  letter-spacing: var(--tracking-widest);
  text-transform: uppercase;
  color: var(--brand-primary);
  margin: 0 0 var(--space-3);
}

.priority-leak__name {
  font-family: var(--font-heading);
  font-size: 1.625rem;
  font-weight: var(--fw-regular);
  margin: 0 0 var(--space-3);
  letter-spacing: var(--tracking-tight);
  color: var(--text-primary);
}

.fix-list {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  gap: var(--space-5);
  counter-reset: fix;
}

.fix-list li {
  counter-increment: fix;
  padding: var(--space-6);
  border-left: 3px solid var(--brand-primary);
  background: var(--bg-surface);
  border-radius: 0 var(--radius-md) var(--radius-md) 0;
}

.fix-list li::before {
  content: counter(fix, decimal-leading-zero);
  display: block;
  font-family: var(--font-mono);
  font-size: var(--fs-eyebrow);
  letter-spacing: var(--tracking-widest);
  color: var(--brand-primary);
  margin-bottom: var(--space-2);
}

.fix-list strong {
  display: block;
  font-family: var(--font-heading);
  font-weight: var(--fw-regular);
  font-size: 1.25rem;
  letter-spacing: var(--tracking-tight);
  color: var(--text-primary);
  margin-bottom: var(--space-2);
}

.fix-list p {
  margin: 0;
  font-size: 1rem;
  line-height: 1.7;
  color: var(--text-body, var(--text-muted));
}

.result-cta {
  background: var(--text-primary);
  color: var(--text-inverse);
  padding-block: var(--space-10);
  text-align: center;
}

.result-cta h2,
.result-cta p { color: var(--text-inverse); }

.result-cta .microcopy { color: rgba(253,252,250,0.6); }

.result-cta .container { max-width: 720px; }

/* ============================================================
 * Image components (landing page)
 * ============================================================ */

/* ---------- Bio: two-column layout (image left, text right) ---------- */
.bio-grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1.2fr);
  gap: var(--space-8);
  align-items: center;
  max-width: 980px;
  margin-inline: auto;
}

@media (max-width: 800px) {
  .bio-grid {
    grid-template-columns: 1fr;
    gap: var(--space-6);
    max-width: var(--container-narrow);
  }
}

.bio-image {
  margin: 0;
  border-radius: var(--radius-lg);
  overflow: hidden;
  box-shadow: var(--shadow-2);
  background: var(--bg-surface);
}

.bio-image img {
  display: block;
  width: 100%;
  height: auto;
  aspect-ratio: 4 / 5;
  object-fit: cover;
  object-position: center top;
}

.bio-body .section-header,
.bio-body > .eyebrow {
  margin-bottom: var(--space-4);
}

/* ---------- Textured CTA (dark section with silk overlay) ---------- */
.section--cta-textured {
  position: relative;
  overflow: hidden;
}

.section--cta-textured::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image: url("../images/texture-silk.png");
  background-size: cover;
  background-position: center;
  opacity: 0.08;
  mix-blend-mode: screen;
  pointer-events: none;
  z-index: 0;
}

.section--cta-textured > * {
  position: relative;
  z-index: 1;
}